Digital media includes advertising the company and its promotions on all available platforms such as Facebook, Instagram, eBlasts, flyers, and Youtube videos, just to name a few. This helps increase audience engagement to the company and bring in more business and drive. Design on websites help enhance the visual appeal and branding of the company. The designs vary on the theme and branding; for instance, brands can be modern, classic, hippie, simple, extravagant, etc. Below are examples of the disability campaign displayed on various platforms and a piece of the website for Alp-n-Rock.